Friday, November 14, 2014

EPT Essay

            Sue Jozui believes that advertisement using the bandwagon technique is wrong and that we should boycott this kind of advertising, I agree with Sue in a way because this kind of advertising makes people buy stupid things because they look up to these athletes, celebrities, etc. The only upside of bandwagon advertising is that it can help boost companies that can actually provide people with things we need and can benefit from. I personally hate this technique because they act like athletes or celebrities are like superior human beings, and in order for us to be like them, you have to buy whatever they have or advertise. I've actually seen my friend buy a detox tea because a celebrity named Kendall Jenner tested it and helped her slim down by 10 pounds. This idiot that I call my friend paid for a month subscription that cost around 50 dollars and got delivered a month's plus worth of tea in the mail. To no surprise, it didn't work at all. He was still the fat friend he is. This type of advertisement is just a lie to the public's gullible. It only steals money from innocent people who honestly believe in their celebrity idols. The celebrities who advertise these products don't even actually use them. They're paid to be seen in the public with that specific product. I believe that this technique of advertisement is wrong and I agree with Sue Jozui.

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